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Game Design School - ADS

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Course Contents









ADS

xxxHEADERxxx

After this page:
  • You understand the different ad methods
  • You know more of when to use ads vs inapps
  • You know more about when to show ads

ADS VS INAPPS

So, which one to use? Or how to mix them?
This can be related to the amount of content you have to offer and the value you can provide to the player. The more value and more valuable content you have, the easier it will be to try to monetise.
If you have a small game with like "one mechanics innovation", bunch of levels and power-ups, no social features, no long-term goals and meta game, I'd go for the ads.

ADS VS INAPPS

So, which one to use? Or how to mix them?
This can be related to the amount of content you have to offer and the value you can provide to the player. The more value and more valuable content you have, the easier it will be to try to monetise.
If you have a small game with like "one mechanics innovation", bunch of levels and power-ups, no social features, no long-term goals and meta game, I'd go for the ads.

BANNERS

Banners are pretty outdated and provide very little income.

BANNERS

Banners are pretty outdated and provide very little income.

REWARDED VIDEO ADS > INTERSTITIALS

Rewarded video ads provide more than interstitials.

REWARDED VIDEO ADS > INTERSTITIALS

Rewarded video ads provide more than interstitials.

WHERE

It's a question of where. Good places are when level is completed. Especially when player has been successful.

WHERE

It's a question of where. Good places are when level is completed. Especially when player has been successful.

WHEN

Have some logic to it. Don't flood the first levels too much with ads.

WHEN

Have some logic to it. Don't flood the first levels too much with ads.

I HATE ADS

Provide an option to get rid of the ads.

I HATE ADS

Provide an option to get rid of the ads.


TETRIS SAMPLE Tetris Game Design Examples


Originally Tetris did not have ads. Now you could have banner ads in every page or show video ads now and then. For games like Tetris, the best place would probably be to show always right after one has completed a level successfully!


TETRIS SAMPLE Tetris Game Design Examples


Originally Tetris did not have ads. Now you could have banner ads in every page or show video ads now and then. For games like Tetris, the best place would probably be to show always right after one has completed a level successfully!



EXERCISE - ADS

Exercise xxxTITLExxx
Easy - 1 hour


Start Learning



EXERCISE - ADS

Exercise xxxTITLExxx
Easy - 1 hour


Start Learning